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Facebook didn't respond to requests for comment about the similarities.Hinge, meanwhile, is playing it off as a compliment."When the Hinge team saw the similarity between our designs, particularly the profile and liking interaction, we congratulated each other.It’s gratifying to have one of the world’s biggest technology companies enter the dating space and draw so much inspiration from Hinge," Tim Mac Gougan, Hinge's vice president of product, said in an email."We’re interested to see how their product evolves as they find their footing, and we'll keep our focus on innovating at the forefront of the anti-swipe, pro-dating movement."Besides, it's not like Hinge can really do anything about it.

In March, Match Group, which owns Tinder, sued competing dating app Bumble for violating its patents and trademarks, as well as misusing trade secrets.

On stage, Zuckerberg stressed that Dating focuses on finding meaningful relationships rather than hookups. In 2016, the app added a paid service; for a month, users can interact with an unlimited number of potential matches and gain access to other exclusive features.

The assumption is that people willing to pay to find a relationship are looking for something more substantial than casual dating.

And as in previous cases, Hinge probably doesn't have much recourse to stop them.

Based on the demo shown at the F8 developer conference, Facebook Dating doesn't have a Tinder-like "hot or not" swiping feature for quickly sorting through potential matches.

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