Truth behind internet dating trailer perfect match christian dating
It turns out, however, that the e Harmony plotline is less an example of typical Mitty-ish fantasy and more an example of a new model for the cinematic product tie-in business.(MORE: Read the Short Story Online) That’s because, says Grant Langston, e Harmony’s vice president of content and customer experience, the company had that exact same disbelieving thought when they received the script about a year and a half ago.Drawing on the script and a 20-minute movie clip Langston saw earlier in the year, the dating service developed what they’re calling e H , a premium service through which clients can pay ,000 a year to get the personalized help of a trained matchmaker.(The service launched earlier this month with one marriage and family therapist playing matchmaker; Langston says that he’s ready to hire more as soon as he has a better idea of demand.) Langston says that there was no financial aspect to the use of the e Harmony brand in the film, but that the company opted to participate in co-branded promotions.Usually, Langston says, e Harmony just turns down requests to have the brand associated with movies, and he says that the company has no interest in traditional product placement, where they’d pay to have the brand mentioned.
But how will this technological intervention into our romantic affairs play out in the future?Things have a tendency to slip,” Langston says of the company’s pre- discussions about launching a personalized matchmaker service.“We decided to take advantage of this [timing] opportunity.” While e Harmony consulted on what the website should look like on screen, most of the relationship between the brand and the movie went in the other direction, flipping the script, so to speak, on product placement.Mitty imagines himself in outlandish and heroic situations while his real life is as bland as can be.Viewers of the upcoming movie may think that one new element of the Mitty tale is particularly fantastical: his e Harmony customer-service experience, in which a representative of the online-dating service regularly calls him on the phone to talk about his romantic problems and offer advice.