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This multilateral web of discrimination is one reason for the balkanization of dating into factional—or “niche”—services.The role of media in shaping desire shouldn’t be overlooked.I hadn’t been on Tinder for long before I realized something was wrong: Hardly anyone was reciprocating my interest. None of my close friends, many of whom relied exclusively on the dating app to meet singles, seemed to be encountering this problem. Was there a grammatical error in my personal statement? What they found was that users placed a premium on members of their own race. In 2009, Ok Trends, the research arm of the dating website Ok Cupid, parsed user data to determine racial preferences in online dating.Instances of Asian males featured as a romantic lead can be counted on one hand.European beauty standards remain the dominant aesthetic in our culture.And if the studies are to be trusted, Asian men face the steepest climb.A speed-dating event was organized at Columbia University to examine the behavioral patterns of participants.
This was especially true of white users and women users.
The scarcity of Asian men in Western media creates an imaginative lacuna in the minds of men and women in dating situations.
An analysis of the 100 highest-grossing films of 2014 found that Asians constituted only 5.3 percent of speaking characters.
Even Asian women, by a small margin, preferred the company of white men to that of Asian men.
A related study at Columbia tried to estimate how much men of different ethnic groups would need to earn to become as desirable to a woman as a man of her own race.