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A race broke out between the Lisa team and the Macintosh team over which product would ship first.Lisa won the race in 1983 and became the first personal computer sold to the public with a GUI, but was a commercial failure due to its high price tag and limited software titles.While early Apple II models used ordinary cassette tapes as storage devices, they were superseded by the introduction of a The Apple II was chosen to be the desktop platform for the first "killer app" of the business world: Visi Calc, a spreadsheet program.Visi Calc created a business market for the Apple II and gave home users an additional reason to buy an Apple II: compatibility with the office.Jobs regained position as CEO and began a process to rebuild Apple's status, which included opening Apple's own retail stores in 2001, making numerous acquisitions of software companies to create a portfolio of software titles, and changing some of the hardware used in its computers.
Within a few years, Jobs and Wozniak had hired a staff of computer designers and had a production line.
The Apple II, also invented by Wozniak, was introduced on April 16, 1977, at the first West Coast Computer Faire.
It differed from its major rivals, the TRS-80 and Commodore PET, because of its character cell-based color graphics and open architecture.
In January 2007, Jobs announced that Apple Computer, Inc. to reflect its shifted focus toward consumer electronics.
He also announced the i Phone, which saw critical acclaim and significant financial success.