Gender differences online dating

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In this context, how are Internet and social media users tapping into existing social and cultural resources and putting gender norms to work in their representations of self?

How do online dating sites provide insight into an ongoing, reflexive process of self-promotion and self-construction?

3), and that the “market” showed potential for expansion to over 2 million.

By 2010, Canadians were among the most active users of dating sites worldwide (Oliveira, 2010).

L’auteure compare les normes de présentation et de communication de genre avec la manière dont le langage est utilisé pour afficher diverses sortes de soi sexués.

Les sites de rencontre obligent les utilisateurs à développer une nouvelle présentation de soi qui renforce et réinscrit une tendance à ce type de promotion qui est si présent dans la vie sociale contemporaine.

I approach these questions through a discourse analysis of 20 dating profiles taken from a popular website,

How does the example of online dating provide insight into this process of self-promotion and self-construction?

Lists of “check the box” questions can do away with the need for explicit categorizations such as “S[ingle] W[hite] F[emale].” This complicates the process of constructing a (gendered) image for the dating marketplace, since users can no longer rely on signalling broadly using a relatively simple code.

Instead, they are more likely to be tailoring their profiles to specific audiences.

Facilitated by the medium of the Internet, dating advertisements have undergone a significant change during approximately the last 15 to 20 years.

They now feature much more text and usually a photo.

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