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Before we look at how to use the data, we need to understand who the right customer is.

If done correctly, typically, a third of those should become a lead or, in the case of E-Commerce / Saa S sites, buy or sign up.

When a visitor comes to your site, what they’re hoping for is to have all their questions answered, instantly.

What your business wants is the largest number of leads you can capture from your traffic and a reduction in your CPL.

In the past, businesses used advertising to drive customers to a phone number. Now, all those customers see a website before they talk to a real person. And, with live chat, businesses won’t need to worry if they don’t have the money, time, or resources for A/B tests or a landing page designed by Oli Gardner.

In fact, you can have the world’s worst site, or even a blank website, and still convert.

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