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About the Blogger Hi I am SB, a personal finance enthusiast with a career in software development.
I am an immigrant to the USA since 2005, after being born and brought up in India.
As you can see, it’s very similar to the first variation of the 4 Ps. The idea is that each detail is valuable on its own.
But Edwards replaces “picture” with “problem”, which I personally think is better if you’re using the 4 Ps copywriting formula to write a home page or lead-gen page, where painting a picture for your visitor may actually come off as slightly scammy. But when you string these details together – e.g., over a series of emails to nurture leads, make a sale or nurture a customer – they become exceptionally persuasive.
Although this subject line is intended for one person connecting two people, there’s no reason you couldn’t test it as a subject line for your marketing emails.
France won the match 4–2 to claim their second World Cup title, marking the fourth consecutive title won by a European team.
You need your testimonials to be believable, to be credible and to be worth your prospect’s time. Importantly, in the emails preceding the PAS email, you want to finish by introducing a new problem at the end of it.
The testimonial isn’t for your benefit; it’s for your prospect’s. The promise, then, becomes to teach people how to solve that problem in the next email.
Whatever you do, An “empty suitcase” is what we call it when you use the word “this” without a noun to follow it.
So, like, you might find yourself writing, “Tune into this to hear me drone on”, and you’d be using an empty suitcase because we don’t know what “this” is.