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If your company has a powerful idea to enter the online dating market, it will need an equally powerful business model to communicate the opportunity to investors.

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Dating sites that support gift-giving between users often do so as an extension of their affiliate programs, but many are now making this a mainstream option to allow users to “stand out” when introducing themselves to a prospective date or as a “Thank You” for a nice date experience.Some sites, especially niche dating sites, choose to let users sign up and use their product for free.These “free-to-use” dating sites have a low barrier to entry, which can encourage impulse sign-ups.If your dating site is niche, consider working with affiliates that cater to that niche.If it matches up with your site’s target customer and overall structure, allowing users to send gifts to one another is one of the hottest and newest ways niche dating sites are monetizing their membership base.

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