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Scientific research into courtship began in the 1980s after which time academic researchers started to generate theories about modern dating practices and norms.
Both Moore and Perper found that, contrary to popular beliefs, courtship is normally triggered and controlled by women, continue to support a view that courtship is a social process that socialises both sexes into accepting forms of relationship that maximise the chances of successfully raising children.
It is common to see the male showing off by sending love letters and love poems, singing romantic songs, and buying gifts for the female.
The parents are also seen as part of the courtship practice, as their approval is commonly needed before courtship may begin or before the female gives the male an answer to his advances.
Unlike what is regularly seen in other societies, it takes a far more subdued and indirect approach.
It is complex in that it involves stages, and it is considered normal for courtship to last a year or longer.
Traditionally, in the case of a formal engagement, it has been perceived that it is the role of a male to actively "court" or "woo" a female, thus encouraging her to understand him and her receptiveness to a proposal of marriage.
The average duration of courtship varies considerably throughout the world.
Furthermore, there is vast individual variation between couples.
In some societies, the parents or community propose potential partners and then allow limited dating to determine whether the parties are suited.
In Japan, there is a such type of courtship called Omiai, with similar practices called "Xiangqin" (相親) in the Greater China Area.