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Zuckerberg emphasized that Facebook's intent was to help users find long-term relationships and "not just hookups." It's unclear how developers could control that aspect of the features, but the CEO acknowledged potential security concerns, saying: "I want to be clear that we have designed this with privacy and safety in mind from the beginning." Facebook's chief product officer, Chris Cox, said on stage that the idea stemmed from couples who had told Zuckerberg that meeting their partner was the most important thing that had happened to them on Facebook.
The goal, he said, was to make a product that would let more couples do the same "in a way that was opt-in, in a way that was safe, and in a way that took advantage of the unique properties of the platform and didn't get in the way of everyone who wasn't interested in dating." Here's what we know so far about Facebook's new dating-service features.
While plenty of "We're flattered that Facebook is coming into our space -- and sees the global opportunities that we do -- as Tinder continues to skyrocket," Mandy Ginsberg, Match Group's CEO, said in a statement.
"We're surprised at the timing given the amount of personal and sensitive data that comes with this territory." Last month, Facebook was forced to disclose that data from about 87 million people was co-opted without their permission, or Facebook's knowledge, by Cambridge Analytica, a London-based consultancy.
The new dating feature was announced on the same day who allegedly used his internal access to stalk women through the social network.
Facebook didn't say when the new dating feature would roll out for its app.
But before the feature has even launched, the social network's chance for romance faces some major obstacles.
The dating platform opens up opportunities for scams and for thieves to , said Kevin Lee, a trust and safety architect at fraud prevention company Sift Science.
Facebook CEO Mark Zuckerberg this week announced a new tool for daters that lets you create a separate profile, listing your interests, location, job, likes, personality and events you'd like to attend.
"The last thing that you want is your personal messages, and even some flirtation, to be exposed to the world like data was through Cambridge Analytica's research."Zuckerberg knew the privacy concerns coming into Tuesday's announcement and hoped to reassure the audience they could trust Facebook with their dating lives.
"I know a lot of you are going to have questions about this, so I want to be clear that we've designed this with privacy and safety in mind from the beginning," he said.
"On the flip side, they're also going to attract bad actors that are going to exploit those people."But Lee says Facebook, and the team he used to run, also has the resources to take on the potential flood of fraud attempts.
A Facebook spokesman declined to share information on how its moderation team will work.