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Coffee Meets Bagel’s top post was also around positivity.

For dating brands, social media can be a receptive platform for inspirational stories, especially those about celebrities. Some of its other top posts were success stories from those who found love.Match, despite being a well-known dating site, didn’t post any content at all to its Facebook Page.e Harmony produced the most content with 88 posts, and the average amount of content posted was 36 posts.Out of the 357 posts from the ten dating brands we analyzed, only 15 posts were video media.e Harmony, Grindr, Bumble, and Zoosk were the only brands to post any video content.