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In order to profit from this higher rate of production, industry needed to recruit workers as consumers of factory products.It did so through the invention of mass marketing designed to influence the population's economic behavior on a larger scale."[The] general principle, that men are very largely actuated by motives which they conceal from themselves, is as true of mass as of individual psychology.In the 1920s, under Secretary of Commerce Herbert Hoover, the American government promoted advertising.
"Sex sells" became a controversial issue, with techniques for titillating and enlarging the audience posing a challenge to conventional morality.In 1842 Palmer bought large amounts of space in various newspapers at a discounted rate then resold the space at higher rates to advertisers.The actual ad – the copy, layout, and artwork – was still prepared by the company wishing to advertise; in effect, Palmer was a space broker. Ayer & Son offered to plan, create, and execute complete advertising campaigns for its customers.Fruits and vegetables were sold in the city square from the backs of carts and wagons and their proprietors used street callers (town criers) to announce their whereabouts.The first compilation of such advertisements was gathered in "Les Crieries de Paris", a thirteenth-century poem by Guillaume de la Villeneuve.